ChatGPT Describes How TIKTOK WORKS
I love playing with new technology and working out how we can use it to enhance the natural creativity that exists in all humans but today when I played with ChatGPT I got my first glimpse into the sci-fi future of my childhood dreams. I fed it one simple command…
A beginners guide to TikTok advertising
We know about creating content for TikTok but what about advertising on the platform? What is it, how does it work and does it matter?
5 best games creators that you must follow on TikTok
If you can make great content about your game or gaming in general then you can reach a lot of people without having to grow a massive community first.
YouTube vs. TikTok: Why are they changing, and Are They Becoming Too Similar?
TikTok is allowing long-form video. YouTube is obsessed with TikTok-style 'Shorts'? So why the identity-flip? It's all about money and creative longevity...
Our top 10 UK brands on TikTok
If you’re thinking of starting a TikTok channel for your brand, or need some inspiration for an existing TikTok channel, we’ve combed the platform to find the top 10 brands utilizing its fullest creative potential and mastering its particular angle on viral content.
What is influencer marketing, how and why does it work, and why is it important?
Influencer marketing is the biggest and most distinctive addition to the marketing landscape in a very long time. It’s also one of the fastest evolving, and as such, raises many questions. Here, we answer them.
3 food brands that UNEXPECTEDLY went viral on tiktok
You can’t ever engineer these things. There are no guaranteed tips on how to make them happen. But when they happen, attentive brands can learn a lot, and then capitalise to maximise the rewards.
TikTok influencers: How to work with them, and how TikTok content really works
Your crash-course in TikTok, TikTok influencers, overall TikTok culture, and how to combine all three to get the best campaign results.
TikTok interviews: FitWaffle on how food brands can effectively work with creators
If a brand wants the content to perform well, the creator needs to take the reins to create the best content they can.
6 food and drink brands owning it on TikTok
With over 1 billion users worldwide and a rapidly maturing audience, TikTok is a very exciting proposition for marketers; regardless of the size of their budgets.
TikTok interviews: Celebrity chef Dean Edwards breaks down the value of the platform
The first of a series of insights with foodie TikTok creators, where each star chooses who we interview next.
The secrets of TikTok success, explained in under two minutes
TikTok success can seem bewildering, given how the short-form video platform’s swift arrival and rapid growth has left many running to catch up. But here’s everything you need to know, in one neat, straightforward video.